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SEO Specialist

Do you want a unique career opportunity to join a smart, talented and creative marketing team, working with a strong and established international brand, and become part of an industry full of opportunities for SEOs and Digital Marketers?

We are looking for an SEO Specialist to own and grow SEO for a portfolio of Penn Foster programs across our different properties (B2C in US, Canada, International, and B2B for the US market). Your responsibilities will include but are not limited to:

  • Create and execute SEO action plans
  • Review and understand overall digital marketing Strategy and SEO strategy & goals
  • Create scheduled SEO action plans on SEO strategy and goals
  • Execute SEO action plan in a timely manner
  • Produce weekly reports on SEO action plan execution and status
  • Manage SEO performance tracking and analytics
  • Maintain tracked and targeted keyword sets relevant, strong, realistic and ever-growing, with support of Content SEO Specialist
  • Monitor Tech SEO status of all websites to identify new technical SEO optimizations
  • Work across functions on implementing all Tech SEO optimizations
  • Work with Content team to keep on-page optimization sharp and up-to-date
  • Support UX developers and Content SEO Specialist on optimization projects to improve user engagement
  • Manage SEO performance tracking and analytics leveraging internal and external tools
  • Independently or with the support of the Strategy and Analytics team, develop the reporting that will allow you to know - on a daily basis – what is driving the performance of your portfolio
  • Produce Weekly Reports with Insights for Actionable SEO opportunities
  • Use internal and external data to provide the marketing and management teams with performance reports, by program, along with plans and recommendations to drive continued growth across portfolio
  • Clearly communicate on portfolio performance
  • From C suite to teammates, you will ensure that the Penn Foster team has the right level of insights into current performance, short and long term expectations and plans to support growth
  • Stay on top of all SEO trends and share any relevant information with your team and beyond


  • BA/BS Degree, preferably in Business, Marketing or Computer Sciences


  • 1 to 3 years of SEO experience. Experience with SEO in Education Industry a big plus
  • Salary commensurate with experience

Computer Skills:

Advanced MS Excel skills (pivot tables, search and sort functions, e.g., SORT, SUM, AVERAGE, COUNTIF(s), etc.),  MS Word and MS PowerPoint, Screaming Frog, SemRush, Conductor/BrightEdge/SearchMetrics, MajesticSEO/Ahrefs, Google Analytics, Google Tag Manager, Google Search Console.

Certificates & Licenses:

  • Google Analytics & Conductor/BrightEdge certifications are a big plus

Hard Skills you need to bring in your backpack:

    Strong Experience with SEO Classics:

  • Competitor research
  • Keyword research
  • Basic SEO audit
  • On-page optimization: meta tags, headings, copy, alt text, file size/name, etc.
  • Link profile management and link building

    Experience and Familiarity with Basic Technical Aspects of SEO:

  • Site Speed Optimization
  • Implementation and management of tracking Tags
  • XML Sitemap creation and page indexing management
  • Guide developers on keeping CSS compatible with SEO
  • Scanning code (HTML, JAVA, etc.) for SEO elements to fix/improve
  • Experience with SiteCore CMS editing a big plus
  • Full tech audit with ScreamingFrog

    Have Basic Knowledge of Advanced SEO Concepts (experience a plus):

  • Enterprise SEO platforms: Conductor, BrightEdge, Searchmetrics, etc.
  • Structured Data for SEO – Schema
  • Internal linking strategy creation and implementation
  • Topical and semantical keyword optimization
  • Taxonomy optimization (site architecture)
  • UX optimization to improve engagement metrics
  • Use of buyer personas in SEO
  • Collection and analysis of data from multiple sources for actionable insights: Google Analytics, Search Console, SemRush, MajesticSEO, Conductor/BrightEdge/Searchmetrics, etc.

Soft Skills that will make you stand out:

  • Ever-learning mentality: For you learning is a journey, not a destination
  • Intellectual curiosity: Sees best practices as mere starting points, foundations to build up upon, experiment, challenge and expand limits
  • Understands collaboration: You know collaboration is a two-way street that makes all parties involved stronger


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