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Marketing Specialist

Position Summary:

Through the power of education, Penn Foster helps tens of thousands of students each year gain the knowledge, the skills, and the confidence to help them on their paths toward career and life success! Join our team and help change a life, or make a dream come true.

We’re looking for an energetic, ambitious, multi-tasking marketer who thrives in a fast-paced environment to join our Marketing team in Boston. This is an excellent opportunity to work on a broad range of marketing projects in collaboration with our dynamic team, while positioning yourself for career growth.

As Marketing Specialist, you will be responsible for a variety of tasks focused on lead generation, content development, sales enablement and partner support for our Employer Solutions division. This position will support B2B marketing and sales efforts by assisting in the development and management of marketing campaigns; development and writing of lead gen and partner support marketing content; analyzing the effectiveness of marketing activities; preparing reports and helping maintain our lead and client databases.

Roles and Responsibilities:

  • Implementing marketing campaigns and supporting lead gen efforts by developing and promoting emails & landing pages, creating lead nurture campaigns, and constantly A/B testing to optimize performance
  • Brainstorming, writing, and editing lead gen and thought leadership content pieces including ebooks, how-to guides, white papers, and industry reports
  • Planning, organizing, promoting and executing industry tradeshows, webinars, events and speaking engagements
  • Support program success at our partners through development of best practice guides and marketing templates; build out marketing toolkits and partners’ resource library
  • Developing sales and marketing materials, including decks, brochures, and testimonials; help to evolve message, become expert in business area to understand needs and challenges
  • Copy writing for website content; ensure website is on-message and updated with new content for your division
  • Support regular reporting on marketing results; analyzing effectiveness of various marketing channels and make strategic recommendations based on trends
  • Writing new blog & social posts; developing ideas for content offers to drive leads
  • Support lead and customer list segmentation & management

Skills & Abilities:

  • A bachelor’s degree in marketing or business preferred
  • 2-3 years of experience in a B2B marketing role is preferred, lead gen experiences a plus
  • Excellent written and verbal communication, copy writing skills
  • Project and campaign management experience
  • Detail oriented and strong organizational skills
  • Ability to work independently as well as in a team environment, often under tight deadlines
  • Ability to work well under pressure, in a fast-paced environment
  • Experience with marketing automation tools (HubSpot, etc.) and CRM systems (Salesforce, etc.) a plus
  • Proficient in Microsoft Office, PowerPoint, Excel
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