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Digital Marketing Associate

As the Digital Marketing Coordinator, you will work directly on the global digital marketing campaigns for the company’s products. Focusing on both the B2C, as well as the fast growing B2B offering of Penn Foster, you will develop and put into action the company’s online marketing strategy and tactics.  As a well-rounded online marketer, you will manage campaigns across digital channels, including Google AdWords, Display Ads, Remarketing, Bing Ads, Facebook and Instagram. The Digital Marketing Coordinator will report to the Digital Marketing Manager. You will get extensive hands-on training on SEM platforms and strategies.

You will be a part of an exciting team who truly loves their job, their company, and aspire to be leaders of culture for Penn Foster.

Roles & Responsibilities:

  • Take direction and execute B2B and B2C SEM campaign strategies.
  • Daily/Weekly reporting and analysis of trend data from Google AdWords, Google Analytics, Bing Ads, among other platforms.
  • Monitor PPC trends, best practices and techniques and share relevant insights with the team.
  • Responsibilities by channel, for B2B and B2C acquisition marketing, with examples of ongoing tasks the coordinator will be responsible for:
  • Search – assist with campaign build outs, keyword research, search term audits, ad creation and A/B testing, extension implementation, landing page optimization, and adkey creation across the US, CAN and Intl.
  • Paid Social – (Facebook, Instagram, Twitter, and Snap Chat) will be an integral part of the channel expansion, building out new campaigns, testing new ad copy and ad formats, and building audiences.
  • Display – will also be a part of the channel expansion, testing in-market audiences as well as other audience types, finding new placement opportunities, and testing various display ads.
  • Remarketing – build outs, new display images, and auditing placements.
  • Work with the analytics team on weekly reporting and identifying possible opportunities and challenges
  • Manage the projection model – inputting the raw data from the platforms on a daily basis across geos (currently only doing the US)
  • Provide the analytics team with spend numbers and projections on a weekly basis for Search and Display across geos
  • Project manage landing page plan – assist with the Q3 landing page goals, liaising with other departments to get new landing pages built.

Essential Qualifications:

  • Bachelor’s Degree  (preferably in Business, Marketing or Economics)
  • 1-2 years’ experience in AdWords and Bing is required
  • Proficiency in Microsoft Excel

Skills and Abilities:

  • Marin or other similar third party software experience
  • Experience with paid social channels – Facebook, Instagram and Twitter
  • Strong analytical skills, i.e., the ability to identify trend data
  • Excellent attention to detail and the ability to effectively multi-task while driving results
  • Tenacity, flexibility, dependability and the ability to grasp and manage the search engine marketing process
  • Excellent oral, presentation and written skills
  • Excellent interpersonal skills and eagerness to work as a member of the team while taking ownership of projects
  • Enthusiasm and willingness to learn is a must
  • An eye for detail with a focus on how it fits into the bigger picture
  • Excellent time management skills and the ability to work efficiently under tight deadlines
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