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Marketing Communications Specialist

Do you want to join a winning team? We are a performance-driven organization looking for a savvy marketer to help us drive product messaging and positioning and ultimately create better outcomes for our customers and our business.

At Penn Foster, our mission is to empower youth and adult learners with the knowledge, skills, and confidence they need to improve their employability and workplace effectiveness. Each year we help over 150K students build a better future for themselves and their families through affordable education and skills training towards today’s most in-demand careers in fields like allied health, skilled trades, business, early childhood education and more.

Reporting to the Director of Partner and Product Marketing, the Marketing Communication Specialist will be responsible for creating and editing marketing materials to put the marketing plan into action.  Specifically helping define our PR strategy and create engaging through leadership pieces in collaboration with our executive team. In addition, they will develop presentation decks, submit us for awards and conference speaking opportunities, and write copy for our websites, videos and press releases.  They will ensure Penn Foster is properly messaging and positioning its portfolio of education and training products and services, with a focus on consumer & b2b audience segments.    


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • Work closely with product and marketing teams to develop messaging and value proposition for Penn Foster suite of programs, technology/platform, and supporting services
  • Copy writing for various marketing materials (e.g. website, email, digital campaigns, landing pages) and audiences, changing tone and writing style based on personas and ensure consistency of messaging across all channels. 
  • Create high-impact presentations for speaking engagements and for sales
  • Work with PR agency managing various projects - writing press releases, developing fact sheets and brand materials, and submitting Penn Foster for awards and speaking engagements.  Most importantly, managing the end-to-end approval process and edit requests.
  • Write blog posts and other multimedia marketing content including video scripts to support SEO, social and lead gen efforts


  • Education: Bachelor's Degree in Marketing or Communications, a journalism minor is a plus
  • Experience: 2-3 years of relevant experience
  • Computer Skills: Proficiency in MS Office Suite; knowledge/experience with Adobe Suite. Some graphic design experience a plus.
  • Other Requirements
    • Ability to manage multiple projects in a cross-functional team environment
    • Excellent copy writing and proof reading skills with the ability to change tone based on the audience
    • Strong persuasive written and verbal communication skills
    • Strategic thinker with ability to work individually and collaboratively
    • Ability to meet deadlines and thrive in a fast-paced, high-energy environment
    • Strong attention to detail and follow-through


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